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I3DS Becomes I3DaAIS

The International 3D Society (I3DS) just decided its name was too simple to memorize and changed it to "International 3D and Advanced Imaging Society" (we are not so sure the "I3DaAIS" moniker will stay...).

The International 3D Society has announced to the Hollywood Reporter that while 3D stereoscopy remains its top priority, it is now addressing Ultra HD TV, laser projection and other emerging imaging technologies too.

I3DS 250px

I3DaAIS

The organization, now called the International 3D and Advanced Imaging Society, represents professionals from 60 companies in more than 25 countries worldwide and has chapters in the U.S., China, Japan, Korea, the European Union, the U.K. and Canada.

Though nine of the 10 highest-grossing films so far this year were released in 3D, the format has struggled with ESPN and BBC discontinuing their stereoscopic 3D channels. The new I3DaAIS is optimistic about the potential of glasses-free 3D displays for the home in a medium to long timeframe. As a prrof, many companies are investing in autostereoscopic R&D with a 3 to 5 years mass launch target.

I3DS was founded in 2009 by companies including Sony, DreamWorks Animation, Walt Disney Studios Motion Pictures, Panasonic and Samsung. The actual President and CEO is Jim Chabin.