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Consumers Prefer Passive 3DTV to Active 3D 4 to 1

A study which was released this week (funded by LG, passive 3DTV manufacturer) say that consumers actually prefer passive 3D technology over active 3D.



LG wanted to find out which technology consumers liked best, so they commissioned Morpace to do the study. The end result found that 80 percent of consumers prefer LG's passive 3D TVs over the likes of active 3D sets from Sony and Samsung.


Before you claim bias, it's important to note that LG is one of the only companies currently supporting both 3D platforms: active 3D technology is used for the company's 3D-ready plasma TVs while passive is used for their 3D-enabled LED/LCD lines. However, LG did not throw any of its own active 3D sets into the ring. The study pitted LG's 47-inch 47LW5600 1080p Cinema 3D TV against Samsung's 46-inch UN46D6420 3D LED and the 46-inch Sony KDL-46EX723 3D LED TV.

Read more in BigPictureBigSound.