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3D Bright Future at The Cinema

You will find on the IBC web site a summary of the talks about the future of 3D. 3D is doing very well, especially in China. "3D may have suffered from bad conversions and dim projection, but interest from countries such as China and advances in display technology mean the format’s future is bright"", writes Patrick Von Sychowski.

Internationally 3D is very big… often we will do a 3D release of a movie exclusively for China” - Ben Ritterbush 

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Watch the Ben Rtterbush interview here on IBC TV.

Laser Driven 3D

The biggest game changer for 3D has been the launch and adoption of RGB laser projection, which creates brighter 3D with richer colours. Previewed at IBC2012 when Christie screened Hugo in 14 foot lamberts, five years later RGB laser completely dominates projector deployments for premium large format (PLF) screens. The use of RGB laser means that even the largest screens can now produce a bright 3D image, which is fuelling a new growth spurt in premium 3D installations. The latest is the plan for India’s largest 3D screen to be constructed in Sullurpeta, which at 106 feet (32.3 meters) will be even larger than the existing IMAX in Hyderabad. 3D is part of the overall premium cinema offerings that also include immersive audio, 4D immersive seating or comfortable recliners.