View-Master Brings VR to 7 Years Old Kids
Walmart stores start sales of the new VR View-Master today (Dec 1st, 2015). Video demo here under!
Mattel invited Google to its corporate campus, and found that many of Google's own product developers had themselves been fans of View-Master when they were kids. Using Google's VR platform was a "no brainer," as Appleman puts it, but Mattel figured it could build on Cardboard's technology by tossing out the actual cardboard: By redesigning View-Master's lightweight and durable plastic viewer—and harnessing the recognition power of the View-Master brand name—the toy maker saw a strategy for recreating its own classic toy and bringing VR to a grade-school audience.