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View-Master Brings VR to 7 Years Old Kids

 Walmart stores start sales of the new VR View-Master today (Dec 1st, 2015). Video demo here under!

View-Master

 Video Demo

Why?

Mattel invited Google to its corporate campus, and found that many of Google's own product developers had themselves been fans of View-Master when they were kids. Using Google's VR platform was a "no brainer," as Appleman puts it, but Mattel figured it could build on Cardboard's technology by tossing out the actual cardboard: By redesigning View-Master's lightweight and durable plastic viewer—and harnessing the recognition power of the View-Master brand name—the toy maker saw a strategy for recreating its own classic toy and bringing VR to a grade-school audience.

Source: Adweek.