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Lytro Launches a new Depth-Aware DSLR camera

 Lytro is known for its lightfield cameras. The second generation of those strage beasts is out and it is called "Illium". It is available as pre-order for US$1499, a $100 discount from the US$1599 MSSRP.

The camera outputs a maximum of 4 megapxels in 2D, but it records lighr from a scene in such a way that post-refocus and post-reframing is possible, something impossible with any of-the-shelft DSLR camera. The illium weights 940 grams (2 lbs) and has a focal length equivalent to 30-250 mm.

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Holho, the Hologram Generator for Smartphone and Tablet

Imagination Farm USA (Houston, TX, USA) is a launching a kickstarter campaign to fund the first production batch af their Holho-Phone.

The Holho-Phone is a structure that you can place over or under your phone or tablet  to project astonishing holographic images. The screen reflects the image on the four faces of the Pyramid generating a hologram in the center. The Holho-Collection offers an incredible variety of tools that can be adapted on Smart Phone and tablets of any brand.

OK, we know those Holho holograms are not true holograms, but they are as close to a Princess Leia on your livng room table as any image will ever be... Watch the video demos to be convinced.

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MIT "Princess Leia" Holographic Display

MIT Researchers striked again! As explained in a Nature paper, they managed to build a cheap holographic display using a PC and some high-end graphic cards. Usually holograms are costly and of poor quality, but the new technology offers full-color, low-cost and can be used with any light source and not only high end lasers.

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3D Holograms with Pico Video Projectors Array

Researchers at the University of Southern California Institute for Creative Technologies in Playa Vista, CA, USA designed an array of small and inexpensive picoprojectors to recreate images in volume; each projector sends an image sligthly different from the previous one to the screen, recreating the illusion of volume, far better than with the two views only you have with stereoscopic systems. Technically, this setup is not an hologram and should be called "Lightfield display".

Learn how it works and watch the video presentation here under.

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Hologram Business Takes Off

 Holorad's "Glasses-Free Color Animated 3D Hologram" technology allows the observer to reach in and interact with 3D holographic images. The difference between This hologram iteration and the previous ones is that now, we are speaking 'products', 'business models' instead of 'prototypes' and 'demonstrators' ! Holorad is a Salt Lake City, UT, USA company with a patent-pending technology opening doors to entertainment, retail, and dynamic signage businesses.

Animated Color Holograms

Holorad's true 3D holograms are interactive sculptures of light, creating compelling and memorable 3D experiences. These are real holograms, not just 3D stereoscopic images: you don't need any special glasses and you don't have to stay in the sweet spot. You can look left/right and up/down around the image, and it remains stable, undistorted, and with the correct colors from varying distances and viewpoints, even if you turn your head sideways. Still versions look like three-dimensional posters, while animated versions play short clips or loops.

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