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ImCube 2D-3D Conversion

Imcube labs (Berlin, Germany) provided its revolutionary 2D-to-stereoscopic-3D conversion service for the 2012 Queen’s Christmas speech broadcast. The Queen became the first Royal to appear in 3D in her annual Christmas Day speech. The speech was produced by Sky News and recorded using BSkyB’s 3D cameras, involving support from ONSIGHT’s camera department.

The broadcast consisted of a combination of live footage of the Queen’s address, shot natively in 3D, and archived footage including several scenes of the Queen’s Jubilee and the 2012 Olympics, all of which were retrieved and later converted into 3D using imcube’s technology.

 imcube-and-the-queen 250px

2D to Stereoscopic 3D Conversion

2D to stereoscopic 3D conversion has previously been applied to such famous films as Titanic and Star Wars for their 3D cinema re-release. In this process, every single frame of a film has to be treated manually by highly skilled conversion artists, mostly at conversion facilities in India. It is a labour-intensive process, incurring costs of around US $100,000 per minute (Titanic cost $93,000/min).

The 3D conversion process is also integral to shooting many films in ‘native 3D’. Essential parts of the film are recorded in 2D and later converted into stereo 3D in order to avoid the complications and imperfections that are inherent in native 3D shooting. The best-known example of this ‘hybrid 3D workflow’ is Michael Bay’s box-office hit Transformers III: Dark of the Moon, in which 78 minutes of converted footage was seamlessly integrated with natively captured 3D.

Chris Johns, BSkyB’s Chief Engineer, said "The imcube technology has given Sky the opportunity to incorporate some powerful images originally shot in 2D within the 3D broadcast. Using the technology has helped us deliver an immersive and historic 3D view of a momentous year."

Imcube Technology

Imcube has developed a patented process, which supports the laborious processes of conversion with a number of automated software stages, and which will bring cinema-quality conversion to stereoscopic 3D TV, at an affordable cost for 3D TV channels’ budgets. Wilhelm F. Mittrich, imcube’s Director of Corporate Development, says, "We are proud to be involved in this spectacular broadcast production, which is the result of a truly international joint effort. Our scientists in Berlin started to develop the broadcast 3D conversion technology about 18 months ago. Our many skilled artists in Ji’nan, China, underwent training in the conversion process for many months, producing a result that the stereographers and producers in London were extremely happy with. This is now part of a unique 3D production, and was broadcast on 3D channels in many countries on Christmas Day 2012."

Sky News’ Associate Editor John McAndrew (picture, left) adds, "The work imcube did for us on the Queen's Christmas Broadcast was amazing; this was the first time we'd done anything like this in 3D - and it was a year packed for of amazing images from the Olympics and the Jubilee. They brought many of these iconic images to life foor us and made an invaluable contribution to one of Sky News' biggest projects of 2012."


For more details, visit imcube's web site.