3Net creates its own Studio

3Net, the 3D cable channel owned by Sony, Discovery and IMAX, just created an in-house production company to make original stereoscopic 3D content.

3Net Studios will produce and distribute content in "TotalD", a set of multiple formats going from simple HD to 3D 2K and 4K.

TotalD

The information was announced by Tom Cosgrove, President and CEO, 3net: 3net Studios - based at both Sony Pictures headquarters in Los Angeles, CA and Discovery Communications headquarters in Silver Spring, MD - employs a team of creative personnel, utilizing the world-class technology and production expertise of the parent company's joint venture partners to produce the highest quality native 3D content available. Additionally, the studio will be employing a revolutionary production strategy, whereas select projects will be completed in what the company has coined "TotalD" native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats - effectively providing a global suite of content solutions for both current and future entertainment platforms and partners worldwide.

Tom Cosgrove said: "With the industry now struggling to keep pace with the rapidly accelerating consumer demand for 3D programming across multiple platforms and now with the evolution of 4K - the formation of a world class production studio to help fill both the 3D and ultra high definition content voids became a logical next step in our evolution as a global player in the entertainment arena".

About 3Net

Launched in 2011, a 24/7 3D network that features a variety of original, native 3D programs for the entire family. From compelling natural history series, to adrenaline and adventure shows, movies, scripted series and kids and family programming, 3net offers bold, compelling 3D content and a unique, one-of-a-kind television experience. Shows include "Safari Park Adventure" and "Forgotten Planet".

Programming from other channels owned by Discovery such as Animal Planet's "Puppy Bowl" are available in stereoscopic format on 3Net. 3Net is available on DirecTV.

Source: BroadcastNewsroom.