China and 3D
Cinema and more specifically 3D stereoscopic cinema growth is exponential in continental China.
China is today home to around 16,000 cinema screens. 80 percent of them support 3D technology. This comes as the country has become the second-largest film market after Hollywood, and bigger than Bollywood.
Xie Fei, director and professor at the Beijing Film Academy said "The current priority should be to focus on shooting good movies for our own domestic audiences. China's box office will hit $3 billion this year (45% expected from 3D screenings). It is expected to exceed the North American market within five years."
Why Govindini Murty Loves 3D Movies
In a Huffington Post paper published this week, Govindini Murty says "This may be a controversial thing to say, but I'm an unapologetic fan of 3D movies. I see 3D not as a fad, but as the wave of the future."
She doesn't agree with the attacks on stereoscopic 3D in recent years and praises movies such as Avatar, Prometheus, and Hugo that demonstrated digital 3D technology offers the possibility to stay as inventive as in "Creatures from the Black Lagoon" but with a far better image quality.
She positively loves the immersive experience of 3D and compares the ongoing complaints with with those received by talkies and color in the 1920s and '30s.
"All Forms of Entertainment Will Eventually be 3D..."
... said James Cameron during an interview with BBC's North America correspondant Richard Taylor. He also said he is sure autostereoscopic TV sets will be common place in a few years. And that to avoid any "chicken and egg" problem, he will continue to create 3D content to be ready when the glasses-free 3D TV reign will start. Watch the video here under.
Mysterious 3D Company Moving to Florida
According to the OrlandoSentinel, the building here under -located in the Osceola Heritage Park complex, 10 miles southwest from Orlando, FL, USA- has been rented for five years at a 1$/year rate to "a multi-industrial R&D and light manufacturing company expanding its 3D imaging technology with applications in the medical, simulation and entertainment fields."
As Assistant County Manager Beth Knight said the company has a "patented optical technology that allows for high-resolution 3-D from a single aperture", this leave us wondering if the mysterious 3D company is Lytro, Samsung, Panasonic, Sony or another business...
NATO 3D Movies Q2-2013 Report
NATO (National Association of Theatre Owners) unveiled some interesting figures about the second quarter 2013:
- The average 3D ticket price raised to $8.38, a 3% increase year-on-year.
- Stereoscopic 3D Movies boxoffice for the April-June 2013 period was $ 1.29 Billion, a 73% increase year-on-year.
- 3D Blockbusters contributing to the above figures included Star Trek Into Darkness, Monsters University or Iron Man 3.