Hologram Business Takes Off
Holorad's "Glasses-Free Color Animated 3D Hologram" technology allows the observer to reach in and interact with 3D holographic images. The difference between This hologram iteration and the previous ones is that now, we are speaking 'products', 'business models' instead of 'prototypes' and 'demonstrators' ! Holorad is a Salt Lake City, UT, USA company with a patent-pending technology opening doors to entertainment, retail, and dynamic signage businesses.
Animated Color Holograms
Holorad's true 3D holograms are interactive sculptures of light, creating compelling and memorable 3D experiences. These are real holograms, not just 3D stereoscopic images: you don't need any special glasses and you don't have to stay in the sweet spot. You can look left/right and up/down around the image, and it remains stable, undistorted, and with the correct colors from varying distances and viewpoints, even if you turn your head sideways. Still versions look like three-dimensional posters, while animated versions play short clips or loops. 
Tupac is alive (as a 3D 'hologram')
We already announced some 3D holographic concerts, but this time the featured artist was dead more than 15 years ago...
On Sunday night’s closing act to week one of the 2012 Coachella music festival, a hologram of the late Tupac Shakur joined Snoop Dogg seamlessly on stage as he performed “Hail Mary,” and ”2 Of Amerikaz Most Wanted.”
Shakur, who passed away for more than 15 years ago, rapped among other popular hip hop artists such as Eminem, Dr. Dre, 50 Cent, and Wiz Khalifa. The display looks oddly realistic in a terribly creepy way. In his first few minutes of resurrection, he was even able to greet the festival goers and named Coachella in his acknowledgment.
The digital magic behind this astonishing concert was designed by AV Concepts (San Diego, CA,USA) with Musion (London, UK)'s patented technlogy.
Holovisions spinning/tilting microlenses 3D technology
Holovisions LLC (Minneapolis, MN, USA) developed a new glasses-free 3D display technology based on an array of moving microlenses. The company announced recently that three new US patents about this technology (7,889,425, 7,957,061, and 7,978,407) were approved.
Holograms in concert
Martin Scorses said recently that holograms are the future of 3D. He is maybe not that far off the reality as we cpuld have seen yesterday at the HatsuneMiku concert in Singapore during the Anime Festival Asia (11-13 Novembrer 2011).
It starts off like a regular concert, with the lights dimmed and the band slowly taking their place in the background. Then the lead vocalist gets the crowd going with some cheery pop music. Except the lead vocalist isn't really human. She's a CGI character, and she's projected live on the stage in 3-D. True, it's not the full parallax holography that our own researchers are working on. That doesn't change the fact that the 3D effect still looks far more advanced than anything we've come up with so far. That's not the only thing astounding about this concert. See, that little CGI girl? Her name is Hatsune Miku. "She" is actually a vocaloid, a program that synthesizes human speech to the point that it can sing.
Real time holographic movies already reaching 0.5 fps
The new animated hologram from University of Arizona in Tucson,USA has a refresh rate of 1 image every 2 seconds, seriously beating the previous record held by a military US project that was able to refresh images once a day. Seeing the improvement rate, 24 fps maybe reached in 2020 and Princess Leia will be able to deliver its message in less than ten years on George Lucas's dining room table.
