TONKA Truck 3D Movie Announced
TONKA, the Hasbro brand that for 65 years has stood for its line of toy trucks for children, will bring its TONKA toughness to the big screen in a fully animated motion picture to be produced by Sony Pictures Animation, Hasbro and Happy Madison Productions.
Sony Pictures is also developing two other motion pictures based on Hasbro's RISK and CANDY LAND brands. Seeing who helms the production, probability that all three movies will be shot in stereoscopic 3D format is 99%.
The announcement
The announcement was made today by Bob Osher, president, Sony Pictures Digital Productions, Michelle Raimo-Kouyate, president of Production for Sony Pictures Animation and Brian Goldner, president and CEO of Hasbro. The film will also be produced and developed by Goldner and Hasbro's senior vice president and managing director of motion pictures, Bennett Schneir and will be written by Fred Wolf.
The new TONKA project strengthens the growing ties between Sony Pictures and Hasbro, following the announcements that Sony Pictures is developing motion pictures based on Hasbro's RISK and CANDY LAND brands. CANDY LAND is also a Happy Madison project. Commenting on the announcement, Osher said, "In its 65 years, TONKA has become more than a toy or a brand - TONKA trucks are a rite of passage for kids all around the world. Time spent with these toys creates memories that last a lifetime as kids are inspired to play using the boundaries of their imagination. We look forward to creating a family friendly motion picture that brings the Tonka experience to life."
One of the most recognized brands in Hasbro's portfolio, TONKA has been the bestselling toy truck globally since 194. Giving children real-life, relatable experiences, TONKA trucks help kids learn the confidence to get the job done.
The deal sees Hasbro make another significant stride into the movie business, with big screen adaptations of Stretch Armstrong and Ouija Board (expect it in 2013) set to join Transformers, Battleship and GI Joe.
Source: MarketWatch.
