LG fashion 3D passive glasses

 LG Electronics (Seoul, South Korea) announces its newest collection of 3D glasses that includes a pair designed by eyewear designer Alain Mikli. The new spectacles will be introduced in the first quarter of 2012.

The new 3D glasses -the F310, the clip-on F320 and the Alain Mikli F360- are lighter and more comfortable to wear while upgraded design features such as curved lenses and clean frame structure have transitioned 3D glasses from burdensome requirements to stylish fashion accessories. The F310 are the lightest of the lot at 13.5 gr only!

Developed in collaboration with Alain Mikli, the F360's half-rim frame design is sportier than the usual 3D glasses and only weighs 16 grams. The F360 lenses are curved and cover most of the wearer's face, deepening the immersive CINEMA 3D experience. The stylish F360, as well as all 3D glasses from LG, can be worn on front of LG passive 3D TV sets and in theaters showing 3D movies since both CINEMA 3D and theaters utilize the same FPR and RealD technologies.

LG bets on passive technology

LG's share of the global 3D TV market increased from 7.6 percent during the first quarter of 2011 to 14 percent by September. The passive polarization technology called "Film Patterned Retarder" (FPR)used by LG played a key role in the company's success in 3D TVs, as uncomfortable and expensive glasses have been identified in numerous studies as being the number one reason consumers have been reluctant to adopt 3D in the home.

LG plans to continue the success it saw this year by sponsoring a series of 3D film and gaming events in 2012 (Olympics included) in order to introduce the CINEMA 3D experience to thousands of participants and visitors.

LG  passive TV sets are called "Cinema 3D3. Check the UK LG web site here for more official info.

In the US, Amazon is selling LG passive 3D TV sets for as low as 849$ for a 47 inches model. Check Amazon US for actual prices.

Read the presse release in 4-Traders.